Brooklyn-based Art Director + Designer
"ALWAYS INVITING"
Air Wick
“Starter Packs,” essentials lists, and curated moodboards are dominating social, giving audiences relatable, aesthetic snapshots of everyday life through highly shareable collections. Especially during the holidays, these formats offer the perfect canvas to blend humor, recognition, and cozy aspiration. By creating meticulously crafted, editorial-style moodboards that feel like seasonal starter packs, we can showcase Air Wick’s inviting scents as essential elements of a warm, welcoming home, proving that fragrance is the finishing touch that pulls the whole vibe together.
AGENCY: McCann New York
ART DIRECTOR: Stephen Shadrach
COPYWRITER: Jack Savage