Brooklyn-based Art Director + Designer
"OVEN LOVIN’"
Easy-Off
Oven cleaning has always been the chore nobody talks about because nobody wants to admit how long they've been avoiding it. The task feels thankless, something to rush through and forget. The real barrier wasn't effort, it was the absence of any reason to care.
That's where the world of Oven Lovin' comes in. Built around Armando, an oven whisperer who treats every grimy surface like it deserves his full, unhurried attention, the campaign reframes cleaning as an act of service. Slow, confident, and surprisingly satisfying to watch. From Sham-WOW-inspired infomercial demos to sensory ASMR wipes, the creative extends the Oven Lovin' TVC tone across social, turning product performance into something that actually stops the scroll.
Agency: McCANN Toronto + McCANN Content Studios NY
Creative Director, Art Director: David Federico
Creative Director, Copywriter: Gerald Kugler
Producer: Sharon Nelson Bailey
VP Group Account Director: Laura Rodriguez
Account Director: Alisha Haig
Account Supervisor: Sarah Badke
Social Director: Joey Solis
Social Media Manager: Robert Fallen
Social Creative: Stephen Shadrach
Social Creative: Michael Quick