Brooklyn-based Art Director + Designer
"ULTIMATE"
(“STAINS HAVE LEFT THE CHAT,” “STAIN PLANET,” “STAIN BRAIN ROT,” “A RECIPE FOR DISASTER,” “STAIN STITCH”)
Finish
Built on the idea that no matter how scary the mess, Finish Ultimate makes cleanup easy, this campaign turns stain removal into culture-first entertainment. From chaotic group chats where stains brag about being unbeatable until Finish enters and they all “leave the chat,” to brain-rot-inspired Reddit-style storytelling where dishes confess their messiest moments before Finish saves the day, each execution positions the product as the undeniable hero. Even an Attenborough-style kitchen nature documentary reframes stains succumbing to Finish Ultimate as simply the circle of life, reinforcing one clear message: Finish Ultimate cleans better, goes further, and wins every time.
AGENCY: McCann New York
ART DIRECTOR: Stephen Shadrach
COPYWRITER: Jack Savage