"ABUELA-CORE"

Lysol

Younger audiences love celebrating their grandmothers online, sharing relatable, everyday moments that feel deeply personal yet universally understood. Within Latino culture especially, Abuelitas are the ultimate authority on cleanliness and notoriously hard to impress. That’s why reaction videos of spotless homes or perfectly cooked meals earning Abuela’s approval resonate so strongly. With Lysol, every home is ready to pass the test and earn that all-important nod.

AGENCY: McCann New York
CD: Victoria Batista, Pepi Kokab
PRODUCER: Anthon Margilaj
ART DIRECTOR: Stephen Shadrach
COPYWRITER: Jack Savage