Brooklyn-based Art Director + Designer
"SHARE THE LOVE, NOT THE STINK"
Lysol
Some of the things we love the most can really stink. We believe you shouldn’t have to apologize for the things you love. With Lysol Air Sanitizer, you can kill what causes those bad odors, leaving nothing but love in the air.
We created a mini docuseries that follows a day in the life of someone with a proudly “smelly” passion, centering on the relationship between them and someone they love. While their hobby may come with strong scents, it also comes with heart. Lysol Air Sanitizer steps in to sanitize the air they share, making space for both the passion and the relationship to thrive, bringing them closer instead of pushing them apart.
AGENCY: McCann New York
CD: Victoria Batista, Pepi Kokab
PRODUCER: Anthon Margilaj
ART DIRECTOR: Stephen Shadrach
COPYWRITER: Jack Savage
Link to “The Fish Story”
Link to “The Dog Story”