Brooklyn-based Art Director + Designer
"THE AIR WE SHARE"
Lysol
Built for the “Share the Love, Not the Stink” campaign, these influencer-led assets tap into the truth that living with someone means knowing their very specific, very personal smells. Sharing a stink can weirdly be intimate. It’s part of closeness, even if it’s not exactly pleasant. So we spotlight those quirky, hyper-specific roommate situations through close-up, candid reactions and funny callouts, before stepping in to lovingly explain the benefits of Lysol Air Sanitizer and how to use it.
AGENCY: McCann New York
ART DIRECTOR: Stephen Shadrach
COPYWRITER: Jack Savage